Reach 5 million UK travellers at the moment they cross into your region.
LeShuttle advertising • For destinations
Summit is LeShuttle’s exclusive advertising sales partner. We put your destination on the terminal screens seen by British drivers as they cross the Channel - the last touchpoint before they arrive in your region.
2.23m
passenger vehicles carried in 2025 (up 2% YOY)
12 screens
live at the UK terminal, seen by ~80% of passengers
35 minutes
captive crossing, plus terminal dwell before it
~5m+
people - predominantly UK driving tourists
The opportunity
Every LeShuttle passenger disembarks in Calais and drives directly into Northern France and the Benelux. This is the only channel that reaches your exact future visitors at the precise moment of travel - after they've decided to go, before they've decided where to stop, stay, eat and explore.
Your future visitors are already on their way.
Families
Road-trippers on holiday
Car-owning UK households heading off on driving holidays, with the whole trip still to plan.
Year-round
Not just the summer spike
Retirees and couples without children who travel outside the school holidays - a valuable, always-on audience.
High value
Second-home owners
Frequent crossers with high disposable income - high net worth and in your region again and again.
Why it works
Three reasons destinations advertise here.
Geographic precision
You reach people who will physically be in your region within hours, no wastage on audiences who'll never visit.
Sold on impressions delivered
Campaigns are priced on the impressions they deliver, tracked throughout and reported back. A tangible number, not a vague awareness promise.
Point-of-travel influence
You reach travellers while plans are still open, the moment to win a day out, an overnight stay or a detour to your attraction.
Destinations already reaching UK visitors here
In good company
Luxembourg City Tourist Office
Atomium
Fine Arts Museum of Brussels
Château de Versailles
Atelier des Lumières
Flexible by budget and season
Packages
INDICATIVE REACH
PACKAGE
FROM
BEST FOR
A single-month trial or shoulder-season presence
Taster
~350,000 impressions
£3,000
The core campaign - a strong month in-market
Standard
~900,000 impressions
£8,000
Multi-month run across a peak or holiday window
Season
2m+ impressions
£15,000
Maximum presence and share of voice
Flagship
3m+ impressions
Bespoke
Reach figures are indicative, exact delivery is confirmed and reported for each campaign. Pricing excludes production and applicable taxes.