Connect with Cultural Travellers on Their Way to You
Every year, 8 million people travel through LeShuttle — and many of them are culture lovers en route to Europe’s most iconic destinations.
Whether they’re heading to a museum in Bruges, a wine festival in Alsace, or the D-Day beaches of Normandy, they’re already in discovery mode. Our digital screens in the LeShuttle terminal are perfectly placed to capture their attention before they’ve crossed the Channel — when plans are flexible and excitement is high.
Why LeShuttle?
69% are UK-based travellers (49% from London & the South East)
Affluent audience: 40% are high-income “achievers” driving prestige vehicles (BMW, Audi, Volvo)
Dog lovers welcome: 15% travel with a pet — and our terminal is famously pet friendly
23% travel with children (45% during school holidays)
This is your chance to reach an open-minded, high-spending audience who are actively planning cultural stops along their route.
Tailored for Tourist Boards and Attractions
Whether you're a city with a rich heritage or a local attraction with something special to offer, our Cultural Tourists campaign is designed to help you:
🧑🍳 Drive footfall from UK travellers looking for meaningful experiences
🤔 Raise awareness before key decision-making moments
👀 Position your destination as a must-see on their route
Ready to Make an Impact?
📩 Get the Full Sales Pack
Leave your email to instantly receive our full campaign deck with detailed audience insights, screen locations, and creative guidelines.
📞 Rather speak to someone?
Want to discuss your campaign goals and options? Book a no-obligation discovery call with our founder and LeShuttle expert Gareth.
Unmissable Digital Impact
📍 12 full-motion 6-sheet digital screens in key dwell areas
💡 Positioned in FlexiPlus Lounge, Pet Reception, and main terminal areas
🎯 High dwell time + affluent mindset = premium ad engagement
High Dwell Time & Repeat Exposure
🚆 Terminal environment = longer brand exposure
⏳ Average dwell time exceeds 30 minutes
Unique Zones
🐾 Target pet-owning travellers in the exclusive Pet Reception
💼 Reach business and luxury customers in the FlexiPlus Lounge
Turn Travel Time Into Brand Time
Whether you’re promoting a destination, attraction, luxury brand, or lifestyle product – LeShuttle puts your message in front of a premium, receptive audience heading to Europe.
High-Impact Digital Media in the Heart of the Terminal
Our Digital 6-Sheet screens (D6s) are located in high-footfall areas throughout the LeShuttle terminal, including:
The Pet Reception Area
FlexiPlus Lounge
Check-in and boarding zones
Retail and waiting areas
These vibrant, motion-enabled displays are unmissable to both drivers and passengers. With flexible booking options and share-of-voice packages, you can get your message in front of exactly the right audience, at exactly the right moment.
For full details, including screen locations and format specifications, download the campaign guide now.
Artwork Made Simple
We know timing is everything. That’s why we’ve streamlined our creative process to accommodate fast turnarounds. Whether you already have campaign-ready artwork or need a little support getting it prepared, our team can help ensure your visuals hit the screen on time — and with impact.
Want to know the specs, formats, or lead times? Download the campaign guide for everything you need to get started.
PS: Yes, They Can Bring the Dog
Our audience loves that the LeShuttle experience is as smooth for pets as it is for people. From the pet check-in area to the dog walk zones, it’s one of the most animal-friendly ways to cross the Channel. If your destination welcomes furry visitors too, this is a perfect match.
Ready to Make an Impact?
📩 Get the Full Sales Pack
Leave your email to instantly receive our full campaign deck with detailed audience insights, screen locations, and creative guidelines.
📞 Rather speak to someone?
Want to discuss your campaign goals and options? Book a no-obligation discovery call with our founder and LeShuttle expert Gareth.
WHO WE ARE
Summit
Summit Digital Media delivers high-quality digital out-of-home campaigns in premium environments. Backed by decades of experience and partnerships with KBH and Scion Interactive, we bring together the best in hardware, strategy, and media buying.
